Privacy & Cookie Policy

Poundland Limited (“We”) are committed to protecting and respecting your privacy. This policy (together with our terms of use) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  We will not store or process any such personal data other than in accordance with the Data Protection Act 1998 (“the Act”).

For the purpose of the Act the data controller is Poundland Limited, Wellmans Road, Willenhall, West Midlands, WV13 2QT, United Kingdom.

Information we may collect from you

We may collect and process the following data about you:

Information that you give us

You may give us information about you by filling in forms on our website, (“Our Website”), or by corresponding with us by telephone, email or otherwise. This includes information you provide when you register to use Our Website, subscribe to our service, subscribe to our email newsletter, search for a product, post material or request further services/ information. We may also ask you for information when you enter a competition, promotion or survey and when you report a problem with Our Website. The information you give us may include your name, address, email address, telephone number and financial and credit card information. If you contact us in writing, we may keep a record of that correspondence.

Information we collect about you

 With regard to each of your visits to Our Website we may automatically collect the following information:

  •  Technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from Our Website (including date and time); products you viewed or searched for, the resources on Our Website you accessed, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any telephone number used to call our customer relations number.

Information we receive from other sources

We are working closely with third parties (including, for example, but not limited to, business partners, sub-contractors in technical, payment, delivery and customer services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

How we will use your information

We use information held about you in the following ways:

Information you give us

We will use this information:

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to provide you with regular email bulletins, promotional offers and/or information about our products and services.  We will only use your information for such marketing purposes if you have ‘opted in’ confirming that you agree and accept to receive post / SMS / email from us;
  • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  • to provide you with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about goods and services. If you are a new customer, we will contact you by electronic means only if you have consented to this;
  • to notify you about changes to our service;
  • to analyse market trends and use of Our Website.

Information provided by you during the submission of a competition/ promotion entry

 We may use this information:

  • for administration purposes of the competition/promotion;
  • in instances where the competition/ promotion prizes are distributed by a third party, the winners’ names, addresses and contact telephone numbers will be forwarded to that third party in order for them to arrange delivery of the prizes;
  • for post-competition/promotion/ future publicity purposes;
  • in the case of the winners, your name and home town may be published on Our Website and made available to third parties upon written request within a specified time after the closing date of the competition/ promotion;
  • where you have opted in to receiving email newsletters from us, your competition/ promotion registration details will be added to our mailing list. You can leave the mailing list at any time by following the simple ‘unsubscribe’ instructions included on each email newsletter.

Information we collect about you

We will use this information:

  • to administer Our Website and for internal operations, including trouble shooting, data analysis, testing, research, statistical and survey purposes;
  • to improve Our Website to ensure that content is presented in the most effective manner for you and your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep Our Website safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you and other users of Our Website about goods or services that may interest you or them.

Information we receive from other sources

We may combine this information with information you give us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Where we store your personal data

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of Our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you;
  • Analytics and search engine providers that assist us in the improvement and optimisation of Our Website.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • If Poundland Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligations, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Poundland Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Use of cookies

Our Website uses cookies to distinguish you from other users of Our Website.  This helps us to provide you with a good experience when you browse Our Website and also allows us to improve Our Website. For detailed information regarding the cookies we use and the purposes for which we use them, see our Cookie policy (below).

Links to other websites

Our Website may, from time to time, contain links to and from other websites. If you use the links to leave Our Website and visit a website operated by somebody else, you should note that we do not have any control over that website. Accordingly, we cannot accept responsibility for the protection and privacy of any information which you provide while visiting such sites. You should exercise caution and read the Privacy Policy applicable to the website in question before you submit any personal data to these websites.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to Our Website; any transmission is at your own risk. However, once we have received your information, we will take appropriate security measures to try to prevent unauthorised access.  For more information on the Data Protection Act 1998, please visit the website maintained by the Office of the Information Commissioner.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at:


The Data Protection Officer
Poundland Limited
Wellmans Road
West Midlands
WV13 2QT
United Kingdom



Access to information

You have the right to access information we hold about you.  Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.  Any such requests should be sent to:

The Data Protection Officer
Poundland Limited
Wellmans Road
West Midlands
WV13 2QT
United Kingdom

If you believe that any information we hold about you is incorrect or incomplete you should notify us in writing at the address displayed above, without delay. Upon receipt of any such notification, any information which is found to be incorrect or incomplete will be corrected promptly.

Any questions, comments and requests regarding this Privacy Policy are welcomed and should be sent to the address shown above.

Terms of use

Please also read Our Website terms of use

Cookie Policy

Our Website uses cookies to distinguish you from other users of Our Website. This helps us to provide you with a good experience when you browse Our Website and also allows us to improve Our Website. By continuing to browse Our Website, you are agreeing to our use of cookies.

This Policy explains how we collect and use information about you using web cookies, and how this affects your privacy.

What is a cookie?

A cookie is a small file of letters and numbers that we store on your computer/ mobile device if you agree.

How do we use Cookies?

We use the following cookies:

  • Strictly necessary cookies

These are cookies that are required for the operation of Our Website. They include, for example, cookies that enable you to log into secure areas of Our Website.

  • Analytical/performance cookies

These allow us to recognise and count the number of visitors and to see how visitors move around Our Website when they are using it. This helps us improve the way Our Website works, for example, by ensuring that users are finding what they are looking for easily.

  • Functionality cookies

These are used to recognise you when you return to Our Website. This enables us to personalise our content for you, greet you by name and remember your preferences.

  • Targeting cookies

These cookies record your visit to Our Website, the pages you have visited and the links you have followed. We will use this information to make Our Website and the advertising displayed on it more relevant to your interests.

  •  Third Party Cookies

Our Website uses “Google Analytics”, a web analytics service provided by Google Inc. (“Google”).  Google Analytics uses persistent cookies (which remain in the cookie file of your browser after you have left Our Website) to help Google analyse how you use Our Website. These cookies collect information in an anonymous form.

The information generated by the cookie about your use of Our Website (including your IP address) will be transmitted to and stored by Google on servers in the United States.  Google and/or its subsidiaries may use this information for the purpose of evaluating your use of Our Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where:

  • required to do so by law;
  • it has a good faith belief that such disclosure is reasonably necessary to protect the rights, property or safety of Google, its users or the public; or
  • such third parties process the information on Google’s behalf.

Google will not associate your IP address with any other data it holds. If you would like to read more about Google Analytics or how Google might use your information, please click here:

Our Website also uses a cookie from Twitter, to enable Twitter to identify the Twitter user from Our Website.  This cookie is essential for the use of the Twitter panel on our Website.  If you would like to read more about how Twitter might use your information, please click here:

Our Website also uses a cookie from eDigital Research Plc, to enable eDigital Research Plc to identify whether or not you have taken part in a survey run by Poundland previously through eDigital Research Plc.  If you disable this cookie you may be prompted to take a survey more than once. If you would like to read more about how eDigital Research Plc might use your information, please click here:

 Can I opt out of cookies?

You may block cookies by activating the setting on your browser or from the site which allows you to refuse some or all cookies.  Please note that if you do this to block all cookies (including essential cookies), you may not be able to use the full functionality of Our Website.

 Privacy Policy and Terms of Use

For more information please read our Privacy Policy (above) and our Terms of Website Use.

  • Contact Us

    • Poundland Ltd.
    • Wellmans Road
    • Willenhall West Midlands
    • WV13 2QT
    • England