HERE AT POUNDLAND we bust our little behinds to bring you amazing items for just a £1 (and sometimes £2 and £5 because we sometimes find stuff that’s amazing value for more than £1).
And we know millions appreciate the efforts we make to make their lives a little bit brighter without having to spend a small fortune.
Things we know you love right now include our Twin Peaks choccy, our luxurious #6 skincare, our naughty Christmas Elf and the £1m we've raised in just one year for Whizz Kids, Tommy's & Make-a-Wish.
And we promise we’ll always try and do things right, from putting items meant for grown-ups on higher shelves, to removing kitchen knives from sale because of community concerns about knife crime.
But we also know we don’t please everyone all the time.
And because we’re on twitter and Facebook as much as you, we know we live in an age where it’s pretty hard to avoid someone who’s offended about something.
We’ll whisper it quietly, but we know from time-to-time someone gets a bit hot under the collar about something we sell.
This year a small number of people haven’t liked our mooning gnomes, our ‘LolliPopes’ celebrating the Papal visit to Ireland, and our Nooky range of sex toys.
Someone didn’t even like the fact we put Elvis’ voice on our self-checkouts. That clearly left them all shook up.
But you know what, here at Poundland, we think it’s ok that sometimes we don’t always get it right for everyone.
Because, frankly it's impossible to do that.
And what’s more we love that people have the right to be offended if they want to be.
In fact, we celebrate the fact they can be, and tell others online they are.
That’s awesome – in still too many places around the world, you can go to jail for doing that.
But you know, just because someone doesn't like something we do, we also believe that doesn’t give them the automatic right to stop us doing it for thousands of other people who like it.
So we’d also ask you to think about this.
If you find something you personally don’t like in our stores – by all means tell us. We really want to know – because knowing what you think we’ve got wrong allows us to make things better.
But if something’s offended you, we won’t force you to buy it either. It’s fine for you to look the other way and ignore it.
We certainly won’t be offended by that.
We understand you might feel strongly about something, but maybe the person behind you in the queue thinks differently to you.
We know we’re all different. We love our diversity. We think it’s great we’re not the same as each other.
And here at Poundland, we’re pretty sure, the world would be a touch lovelier, if we all remembered that others may have a different point of view to you. And their views count too – just like yours.