From his cell at Wormwood Scrubbers,  Poundland’s naughty elf issued this statement in response to the Advertising Standards Authority...

Britain’s the home of saucy postcards, carry on films and panto, so I’m sad the ASA found my double entendres hard to swallow.

At least it’s only 84 people who had a sense of humour failure compared to the tens of thousands who got the joke and liked and shared my posts online.

I’m doing everything I can to be good so I can get out on good behaviour later this year.

Love, Elfie x

Copies of Poundland's supporting correspondence with the ASA: